Levels of Measurement

The Four Horsemen of Measurement - hear their names: Nominal, Ordinal, Interval, Ratio.

“The Four Horsemen whose Ride presages the end of the world are known to be Death, War, Famine, and Pestilence. But even less significant events have their own Horsemen. For example, the Four Horsemen of the Common Cold are Sniffles, Chesty, Nostril, and Lack of Tissues; the Four Horsemen whose appearance foreshadows any public holiday are Storm, Gales, Sleet, and Contra-flow.” — Terry Pratchett, Interesting Times: The Play


How can phenomena be measured?

The four measurement levels are nominal, ordinal, interval and ratio. They describe what the values of a variable mean: whether they identify categories, express an order, or support comparisons of differences and ratios. This helps you choose summaries and graphics, together with the question you want to answer and how the data were collected.

Four horsemen labelled nominal, ordinal, interval and ratio. The discrete/continuous labels above them are an oversimplification; see the explanation below.
The Four Horsemen of Measurement © 2018 Artwork by J. Krichevsky & D. Masson, edited. A mnemonic for the four names; the discrete/continuous pairing at the top is not a general classification of measurement levels.

Keep three questions separate:

  • What do the values represent? Qualitative (categorical) variables identify categories. Quantitative variables express amounts or counts for which numerical differences have a meaning.
  • Which quantitative values are possible? Discrete variables have a finite or countable set of possible values; continuous variables are modelled as taking any value within an interval. This distinction does not determine the measurement level: a tree count is both discrete and ratio-scaled.
  • How are the values stored? R can store category labels as text or numeric codes. Coding land cover as 1 = forest, 2 = grassland, 3 = water does not turn it into a quantitative variable. The code definitions, rather than the appearance of the values, determine their meaning.
Variable Measurement level Kind of variable
Land cover: forest, grassland, water Nominal: no inherent order Categorical, even when stored as numeric codes
Erosion severity: low, medium, high Ordinal: ordered categories Categorical; category spacing is not defined
Temperature in degrees Celsius Interval: equal differences, reference zero Quantitative, usually modelled as continuous
Number of trees in a plot Ratio: meaningful zero and ratios Quantitative and discrete
Tree height in metres Ratio: meaningful zero and ratios Quantitative, usually modelled as continuous

For a description of category codes and discrete/continuous variables, see Statistics Canada: Types of variables. The following two lessons explain the four measurement levels in more detail.

Let’s move on to the description of qualitative data …

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